Product
What leadtributor does
A software platform that automates the full lead-to-close process between manufacturer and channel partners, across every channel type, from installers to independent sales agents.
How leadtributor works
From inbound lead to close: automated routing, closed feedback loop, autonomous follow-up. You see every step.
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Inbound lead
Web form, campaign, trade show, or phone. Every source lands in one structured format.
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Rule-based routing
Postal code, product line, specialization, language, partner tags. Your rules decide who gets the lead.
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Partner works the lead
Installers, contractors, or resellers accept the lead in the partner portal, qualify it, and move it through the sale.
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Feedback & auto follow-up
Sales progress, closings, and lead quality flow back automatically. If a lead stalls, leadtributor follows up on your behalf.
Two views, one system
The vendor back office and the channel partner work on the same lead data, but each role sees exactly what they need to act on.
Vendor view, lead inbox
All incoming leads at a glance, status per lead visible
Marketing or channel operations see every incoming lead, the distribution status, the inquiry interest, and the contact, at a glance, without digging through email threads.
Partner view, mobile
One concrete lead, one tap to act
Lead detail in the partner portal (PWA): current stage as a slider, overdue warning when a lead sits too long, contact number as tap-to-call, Won/Lost in a single tap.
Geographic view
Where demand comes from, where partners sit
A map view overlays two layers: the heatmap of inbound leads shows where demand is being generated, the partner clusters show where your channel partners sit. Together they make visible where the network is thin in a region and new partners should be recruited.
- Lead heatmap, where demand is generated, weighted regionally.
- Partner clusters, where channel partners sit, grouped into geographic clusters.
- Partner pin, an individual channel partner as a red pin on the map.
Capabilities in detail
All building blocks are built to adapt to the reality of your channel, not the other way around.
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Tag-based lead routing
Partners are tagged with arbitrary attributes, postal-code area, region, product line, specialization, language, tier (Gold/Silver/Bronze), certification level, your own channel-specific categories. Routing rules match those tags against the lead context and route deterministically to the right primary partner.
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Optional manual pre-qualification
Incoming leads can land in a vendor-internal review inbox before distribution. Marketing or channel operations review manually, release qualified leads, or filter out unclear inquiries. Useful for sensitive large accounts, high-value inquiries, or suspicious sources.
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Escalation before acceptance
If the primary partner does not respond within the window, a configurable escalation runs, push reminder, reassign to the next suitable partner, channel-manager notification. Stage lengths are configurable per routing rule; SLA differentiation via service-level tags.
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Automated follow-up after acceptance
If an accepted lead sits without activity for a defined period, the system follows up automatically. Prevents leads from falling asleep in the pipeline, especially relevant for long sales cycles in capital-equipment sales.
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Lean partner portal, no separate system required
The partner does not need their own CRM or installation software. They see their assigned leads in a browser-based portal (PWA) that runs on any smartphone, tablet, and desktop without an app-store install. Accept-by-tap, status-set in two taps, tel: and maps links to the end customer. One-handed operation on the job site, at the field-sales appointment, or during the service visit.
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Per-partner reporting
Lead volume, acceptance rate, response time, win rate, average order value, per partner, per region, per lead source. Channel managers see where lead investment generates revenue and where coaching or routing adjustments would help.
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Custom fields on the lead
Any number of your own data fields per lead type, campaign ID, UTM source, existing-customer contract, preferred appointment, lead value, commission rate. Captured on lead creation, persisted on the lead, displayed in the partner portal.
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Public API and webhooks
REST endpoints and webhooks for bidirectional integration with your vendor CRM (Salesforce, HubSpot, Pipedrive) and marketing-automation or BI tools. Native connectors via Zapier and n8n for fast integrations.
What leadtributor is, and what it is not.
leadtributor does not fit every SaaS bucket. Here are the boundaries that help you decide whether we are the right choice for your setup.
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PRM, starting with the operational layer
Partner Relationship Management, operationally first
leadtributor today primarily addresses the operational lead-to-close path: routing, escalation, automated follow-up, reporting. Classical PRM capabilities like onboarding, certification, training, and MDF management we build out step by step, leadtributor.cloud is evolving towards comprehensive Partner Relationship Management.
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Unlike CRM
Not a Customer Relationship Management system
CRM systems (Salesforce, HubSpot, Pipedrive) track your own direct-sales pipeline. leadtributor distributes end-customer inquiries to external partners and makes visible what they do with them, without integrating into their CRMs. Your vendor CRM stays in the stack, connected through public API and webhooks.
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Unlike lead marketplaces
Not a lead marketplace
Platforms like Aroundhome, MyHammer, or Thermondo broker end-customer leads from their own pool to tradespeople and take a commission. leadtributor distributes your own leads to your own partner network, your brand, your customer relationship, your pricing authority, no third-party commission.
Quick orientation: what fits when?
- If you need to track your own direct-sales pipeline → CRM like Salesforce, HubSpot, Pipedrive.
- If you want leads without owning a partner network → lead marketplaces like Aroundhome, MyHammer, Thermondo.
- If you need a deeply specialised Solar/PV vertical configurator integration as the core mechanic (system sizing, energy calculations) → vertical tools like Sollit, Leadaro, OpusFlow. For distributing leads to your Solar/PV/heat-pump installer network itself → leadtributor.
- If you want to distribute your own leads to your own partner network in a structured way, across industries, with full visibility through close → leadtributor.
Manufacturers using leadtributor
In production at manufacturers across different industries:Timber-frame homes (Frammelsberger Holzhaus) · Agricultural machinery (Kverneland Group) · Medical practice software (medatixx) · ERP software for SMBs (microtech GmbH) · IT security hardware (REINER SCT) · Prefabricated / timber-frame houses (SchwörerHaus KG).
Integrated into your existing sales stack
leadtributor does not replace your CRM, it complements it. Lead data, activities, and close information flow bidirectionally between leadtributor and your existing systems through public API, webhooks, and native connectors.
- Salesforce
- HubSpot
- Pipedrive
- Microsoft Dynamics
- Zapier
- n8n
- Make
- Web forms
- Call tracking
- Marketing automation
Where leadtributor fits, and where it doesn't.
Markers of a good fit, and the cases where we're not the right choice.
Fits, if you…
- Generate end-customer inquiries yourself (website, performance campaigns, trade shows) and hand them off to external partners.
- Run your own partner network, typical scale 50 to several thousand partners per setup.
- Work with sales cycles from days to 12 months, all lengths supported, with automated follow-up for longer pipelines.
- Are mid-market to enterprise, in production at manufacturers of every size, from microtech to Kverneland.
- Operate across European markets, the partner portal ships in 11 languages, so each partner works in their own.
- Want to extend your existing CRM, not replace it.
Doesn't fit, if you…
- Sell exclusively direct, without external partners. → Your CRM is enough.
- Want leads without owning a partner network. → Lead marketplaces like Aroundhome or MyHammer.
- Need deeply specialised Solar/PV configurator integration (system sizing, energy calculations) as the core mechanic. → Vertical tools like Sollit, Leadaro, or OpusFlow. For pure lead distribution to your installer network you're in the right place with us.
- Need formal deal registration with a vendor-approval workflow today. → Not yet included; a roadmap point on our PRM expansion. Channel-conflict prevention today runs through deterministic routing rules.
Security and compliance
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EU-based hosting
Data is processed in EU data centres. No data transfer to third countries for core functionality.
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GDPR-aligned
Data-processing agreement under Art. 28 GDPR, documented data flows, deletion and access workflows.
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In market since 2016
First product generation in 2016, current platform leadtributor.cloud since 2021, in production at manufacturers across Europe, from ERP software to agricultural machinery.
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11 languages, used across Europe
The partner portal is available in 11 languages (German, English, Czech, Spanish, French, Croatian, Hungarian, Italian, Norwegian Bokmål, Dutch, Romanian). That lets you run a pan-European partner network in each partner's local language, without a separate setup per market.
See it in your own setup
30 minutes with co-founder Katharina Krus: we walk through leadtributor in your setup, your channel partners, your lead sources, your CRM.
Book a meeting with Katharina