microtech GmbH
How microtech automatically routes inbound ERP inquiries to 150 certified resellers across the DACH region, achieves 80% time savings per lead, and holds a 24-hour processing SLA.
„The biggest lever for us with leadtributor is higher customer satisfaction, time savings across the team, and a fair, fast lead distribution process."
Challenge
Inbound ERP inquiries were distributed manually to the right resellers: the sales team called up to ten partners by phone, customers often waited a week or longer for a response. Not scalable at growing volume.
Outcome
80% time savings per lead, a 24-hour processing SLA versus prior wait times of a week or longer. 100% of all leads are worked, no lead falls through. Fair, rule-based distribution for 150 reseller partners across Germany, Austria, and Switzerland.
Christoph Bauditz of microtech on distributing leads across 150 reseller partners with leadtributor (around 2 min, German with on-screen visuals).
About microtech
microtech is one of the leading providers of ERP and e-commerce software for small and mid-sized businesses in the DACH region. Around 120 employees across three locations (Hargesheim, Fürth, Eugendorf) have been building the product for over 30 years, sold and supported through a network of 150 certified resellers across Germany, Austria, and Switzerland.
The challenge
Inquiries came in through the website, campaigns, trade shows, and partner referrals. Before leadtributor, the microtech sales team called up to ten partners by phone to find the right reseller per inquiry. End customers often waited a week or longer for a response: at growing volume a bottleneck that produced inconsistent response times and frustration on both sides.
What changed with leadtributor
- Inbound inquiries automatically land with the right reseller, based on region, specialization, and capacity.
- Partners see leads in real time in the partner portal, accept them, or hand them back.
- microtech sees per partner: acceptance rate, response time, conversion, and can deliberately nurture partners or adjust routing rules.
- The internal sales team is freed from repetitive distribution work and can focus on partner enablement.
The impact in numbers
- 80% time savings per lead versus the manual process
- 24-hour SLA on processing inbound customer inquiries
- 100% of all leads are worked, no lead falls through
- 150 partners across DE, AT, and CH running through the same process
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