Kverneland Group
Kverneland Group, an international agricultural-machinery manufacturer with over €500M revenue and 2,500 employees, cuts lead-management effort by 50% with leadtributor and digitises the entire specialist-dealer channel.
„With leadtributor we actually managed to build a digital, fully monitored lead-management process."
Challenge
Complex channel with specialist dealers for different machine categories: lead distribution and follow-up ran via email, phone, and spreadsheets, not consistently digitised internationally. At trade shows like Agritechnica 2019, over 900 leads were captured and had to flow into the channel in a structured way.
Outcome
50% less effort in lead management through end-to-end digitisation. A unified process across the entire specialist-dealer channel: 100% of leads are worked, every status is visible at any time, and Kverneland sees across the entire channel where leads convert well.
About Kverneland Group
Kverneland Group is one of Europe’s leading manufacturers of agricultural machinery for soil cultivation, seeding, forage harvesting, and crop protection. In market since 1882, 2,500 employees worldwide, and over €500M in annual revenue, sold internationally through a network of specialist dealers.
Digitising channel lead management
Before leadtributor, lead distribution across the dealer subsidiaries worldwide wasn’t consistently digital: many steps ran via email, phone, and spreadsheets. At Agritechnica 2019 alone over 900 leads were captured that had to flow into the channel in a structured way. leadtributor introduced an end-to-end process: every inquiry is automatically assigned to the responsible specialist dealer, status is visible at any time, and Kverneland sees across the entire channel where leads convert well and where they don’t.
The impact in numbers
- 50% less effort in lead management
- 100% of all leads are worked
- 900+ leads from a single trade show (Agritechnica 2019) routed through a structured pipeline
- Digitisation across multiple countries in a single unified process
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