About us
We make channel sales measurable and steerable.
leadtributor started in 2014 from an observation: manufacturers who generate demand themselves, but deliver through partners, systematically lose visibility at the point the lead leaves marketing. We build the software that closes that gap.
What drives us
Channel sales deserves the same control as direct sales.
In direct-sales organizations it's a given: every lead is tracked, every stage is measurable, every sales rep has a report. In channel models with external partners, that visibility breaks at the handoff step, the manufacturer no longer knows what becomes of its marketing investment.
We believe manufacturers who generate demand but don't fulfil themselves deserve the same measurability and control as direct-sales organizations. leadtributor is the specialist platform for exactly that gap, not a CRM extension, not a PRM system, but the operational lead-to-close layer between manufacturer marketing and channel partner.
Background
Three stages, one mission.
2014, leadtributor GmbH is founded in Munich by Katharina Krus, Philipp von der Brüggen, and Salek Talangi.
2016, the first product generation enters the market. For the first time, manufacturers with channel sales can structurally distribute end-customer inquiries to their channel partners.
2021, leadtributor.cloud, the successor platform, goes into production; the same year Marcell Kehmstedt joins the management. Today in use at manufacturers across Europe, from ERP software (microtech) through IT security (REINER SCT), prefabricated homes (SchwörerHaus), and medical practice software (medatixx) to agricultural machinery (Kverneland, Norway). The partner portal ships in 11 languages so a pan-European partner network works in each partner's own language. Five customer stories are documented under Customers.
The software platform, what leadtributor concretely does, which building blocks it provides, is described under Product. Concrete applications for different partner roles are under Solutions.
Who is behind it
Leadership team
Two people you can also speak to directly, operationally responsible for product, technology, sales, and customer partnerships.
Katharina Krus
Co-founder · Sales & Customer Partnerships
Co-founder since 2014. Today part of the leadership team, responsible for sales and customer partnerships, the person you actually meet when you book a demo through the link.
Marcell Kehmstedt
Managing Director since 2021
Responsible for product, technology, and the strategic evolution of leadtributor.cloud towards comprehensive Partner Relationship Management.
Manufacturers using leadtributor
In production at manufacturers across different industries:Timber-frame homes (Frammelsberger Holzhaus) · Agricultural machinery (Kverneland Group) · Medical practice software (medatixx) · ERP software for SMBs (microtech GmbH) · IT security hardware (REINER SCT) · Prefabricated / timber-frame houses (SchwörerHaus KG).
Location
Munich.
leadtributor GmbHLudwigstraße 8
80539 Munich
Germany
Full business details are in the Imprint.
Best done concretely.
We work best along your actual setup, your partners, your lead sources, your CRM. 30 minutes is enough for a first real look at the channel.
Book a meeting with Katharina