For manufacturers with partner sales
You create demand. We bring it to your partners.
The software that routes every end-customer inquiry to the right channel partner automatically and makes visible what happens through to close.
Rule-based routing, escalation on non-acceptance, automated follow-up after acceptance, end-to-end reporting through to close.
Manufacturers using leadtributor
In production at manufacturers across different industries:Timber-frame homes (Frammelsberger Holzhaus) · Doors and gates (Hörmann) · Agricultural machinery (Kverneland Group) · Medical practice software (medatixx) · ERP software for SMBs (microtech GmbH) · IT security hardware (REINER SCT) · Prefabricated / timber-frame houses (SchwörerHaus KG) · Doors and gates (Teckentrup).
From Teckentrup's marketing team
„We can measure how well our partners work the leads and evaluate our marketing activities. We know exactly where the highest conversion rates are generated."
How leadtributor works
From inbound lead to close: automated routing, closed feedback loop, autonomous follow-up. You see every step.
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Inbound lead
Web form, campaign, trade show, or phone. Every source lands in one structured format.
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Rule-based routing
Postal code, product line, specialization, language, partner tags. Your rules decide who gets the lead.
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Partner works the lead
Installers, contractors, or resellers accept the lead in the partner portal, qualify it, and move it through the sale.
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Feedback & auto follow-up
Sales progress, closings, and lead quality flow back automatically. If a lead stalls, leadtributor follows up on your behalf.
Frequently asked questions
What is leadtributor used for?
Manufacturers use leadtributor to automatically distribute end-customer inquiries from web forms, campaigns, and trade shows to the right channel partners (installers, contractors, dealers, resellers) and track outcomes end to end.
How does lead distribution to partners work?
Rule-based via partner tags: postal code, region, product line, specialization, language, and your own channel-specific categories. Partners receive the lead with full context, accept or decline, and the manufacturer always sees where the lead stands. On non-acceptance a configurable escalation runs.
Which industries use leadtributor?
Manufacturers of building products (windows, doors, sanitary, heating), photovoltaics, electronics, medical devices, industrial equipment. Wherever a manufacturer sells through a network of installers, dealers, or channel partners.
What tool do I need to route inbound leads to installers?
leadtributor is built exactly for this. Inbound leads land with the right installer automatically, by postal code, availability, or specialization. You see acceptance rate, response time, and conversion per installer.
How does leadtributor integrate with our CRM?
Via Public API, webhooks, and native connectors (Zapier, n8n). Salesforce, HubSpot, Pipedrive, and other common systems are supported. Leads, activities, and status flow bidirectionally.
How is leadtributor different from a CRM?
A CRM tracks your own direct-sales pipeline. leadtributor distributes end-customer inquiries to external partners and makes visible what they do with them, without integrating into their CRMs. Your vendor CRM stays in the stack; leadtributor sits in front of it and owns the channel path through to the close confirmation.
Does leadtributor work internationally?
Yes. The partner portal ships in 11 languages (German, English, Czech, Spanish, French, Croatian, Hungarian, Italian, Norwegian, Dutch, Romanian). Manufacturers run leadtributor across European markets, from DACH resellers through Norwegian agricultural-machinery dealers to pan-European installer networks.